In Nigeria, ‘Queens of Africa’ Dolls Outsell Barbie

LAGOS — With a booming economy in Nigeria and more black children than anywhere else in the world, Taofick Okoya was dismayed some years ago when he couldn\’t find a black doll for his niece.

 

The 43-year-old spotted a gap in the market and with little competition from foreign firms such as Mattel Inc, the maker of Barbie, he set up his own business. He outsourced manufacturing of doll parts to low-cost China, assembled them onshore and added a twist – traditional Nigerian costumes.

via In Nigeria, ‘Queens of Africa’ Dolls Outsell Barbie.

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