Cheerios was forced to disable the comment section on its YouTube page yesterday, after a new ad for the heart-healthy cereal sparked a large number of racist posts.

The brand’s latest commercial, which features an interracial couple and their mixed-race girl daughter, received a string of ugly comments with phrases such as “Nazis,” “troglodytes” and “racial genocide.”

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As a Friday Evening, the video has received well over 400,00 views, with 7,714 likes and 844 dislikes.

Camille Gibson, Cheerios’s vice president of marketing, responded to the controversy with positive remarks. “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all,” she said.

Check out some of the video’s mixed reviews below and…